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TCM Continues to Move From Fringe to Forefront

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Holistic approach taken by Traditional Chinese Medicine appealing to more Canadians

Burnaby, BC - March 9, 2010 - Society's increasing focus on holistic medicine has given rise to an increase in the popularity of Traditional Chinese Medicine (TCM) as an alternative to the more isolated treatment strategies of conventional Western medicine. TCM recognizes the body's amazing potential for healing itself. By focusing on diet, lifestyle, herbal remedies, acupuncture, etc., TCM enhances the body's own healing capabilities. 

The popularity of TCM and other alternative and complementary therapies is most easily seen in consumer spending figures. The Fraser Institute, an independent international research and educational organization, published a report on trends in Canadian spending on alternative therapies. During a 12-month period in 2005-2006, Canadians spent approximately $7.8 billion on complementary and naturopathic medicine like homeopathy and an additional $1 billion on herbs and vitamins. In light of these figures, an increasing number of health insurance programs are broadening their services to include coverage of TCM and other alternative treatment therapies.

Whether TCM's increasing clinical legitimacy is responsible for its popularity or vice versa, its expanding base of scientific support and increasing demand in the marketplace are hard to ignore. Already a multi-billion industry, Traditional Chinese Medicine is set to expand even further, and will never again be relegated to fringe health therapy or folklore. 

Are you interested in alternative medicine training? PCU College of Holistic Medicine offers diploma programs in a number of areas, including TCM. Click here to find out more.

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